In the mid-1990’s, just outside of Sacramento, California, Michael Newman felt frustrated by the lack of resources for seniors in his community. An owner and operator of facilities for seniors, he saw many seniors and their loved ones arrive at his facilities confused and overwhelmed after trying to find the right assisted living community. This frustration eventually shaped his vision: To create a company that would serve seniors in the community by providing trusted care, compassionate support, and professional advice.
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